MEDIA RELEASE
13 August 2024
A local company creating ripples of change

Ten years ago, Reef Ecologic Pty Ltd was conceived to make a positive difference for people, coral reefs and the planet. Supported by passion, teamwork and excellence it has been challenging through COVID, lack of resources, coral bleaching and crime waves.
Reef Ecologic is a certified B Corporation, striving to help create a better planet for all. A B-Corp certification measures a company’s entire social and environmental impact, scoring on their governance, workers, community, environment, and customers. Certified B Corporations are leaders in the global movement for an inclusive, equitable and regenerative economy.
Reef Ecologic was initially certified in 2020 with an impact score of 97.5. Four years later, the impact score has increased to 108.6. There have also been several BEST FOR THE WORLD Awards. To put this into perspective, a score of 80 qualifies a business for B Corp certification, and the median score for ordinary businesses is 50.9. There are one certified B Corporations in Townsville, 80 in Queensland, 989 in Australia and 8,772 in the world. On 30 June 2023 there were 2,589,873 actively trading businesses in the Australian economy.
“BCorp has been a rigorous process that has allowed Reef Ecologic to measure our actions across five sectors and our strengths are definitely Environment at 42.6 and Community at 23.9. Surprisingly we have higher scores for the environment than global companies with billions of dollars or revenue such as Patagonia at 40.4. So, a small company really can make a global difference”
A\Professor Adam Smith, CEO.
“I am proud that B Corp recognises the big picture and also the small things that matter, such as recycling, composting, sustainable local food and purchasing from other B Corps. These combine to make a happy, healthy and sustainable team which contributes for a better planet”
Joanne Stacey, Sustainability Project Officer.
The question the Reef Ecologic team asks is “How can we help our community to make a difference for our planet today and in the future?” So, if you want to learn more about our journey and B Corp experience through a presentation, conversation or capacity building please contact us.
Follow the link for further information on Reef Ecologic’s overall B impact score.
https://www.bcorporation.net/en-us/find-a-b-corp/company/reef-ecologic/
Contact: Jacinta Jefferies, 0403943786, jacinta@reefecologic.org
A\Professor Adam Smith, 0418726584, adam.smith@reefecologic.org